Thursday, 28 March 2013

PRESS RELEASE: New Subway franchise opening in Gong Badak, Kuala Terengganu, on April 20, 2013.


FOR IMMEDIATE RELEASE

Subway—An American restaurant franchise that sells submarine sandwiches and salads—Set to open it's 100th branch on Saturday, April 20, 2013 in Gong Badak, Kuala Terengganu


Gong Badak, Kuala Terengganu - March 28, 2013 - Subway Restaurants, one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries is launching a new branch here in Malaysia, located in Gong Badak, Kuala Terengganu, Malaysia. The newly opened branch will celebrate an official grand opening on Saturday, April 20, 2013 located in front of Universiti Sultan Zainal Abidin (UniSZA), Gong Badak Campus, from 10 a.m. to 10 p.m.

The newly opened branch will feature a chic coffeehouse ambience, an expanded menu, and coffee offerings including espresso drinks, lattes and frozen blended beverages, along with amenities such as Wi-Fi, to allow customers, especially students to enjoy their free time and relax with their sandwiches. “Customers can grab a low-fat subway sandwiches and a coffee drink anytime,” says Mr. Mohd. Halim bin Hilal, the manager of the new Subway branch.

“I was just 17 when I opened SUBWAY to pay my college tuition,” said SUBWAY’s chain co-founder and President Fred DeLuca. “In my wildest dreams I never imagined 25,000 restaurants in 83 countries. Every person on our team deserves great credit for their role in making SUBWAY what it is today.”

The SUBWAY® chain is growing and continues to forge ahead in Malaysia in shopping centers and malls as well as other venues such as colleges, sports arenas and airports. Since this past January, the SUBWAY chain has opened nearly 900 new stores in 58 countries, 42 U.S. states and 7 Canadian provinces, and now blooming in Malaysia.

The Subway restaurant chain, which has long been committed to promoting healthier eating among children and adults, is introducing new “fit” menu items on May 1, 2013 in all of its franchises across the globe. The meals comprise a Healthy Fit adult meal and a Healthy Fit Kids’ Pack consisting of a low-fat sandwich and “fit” sides and beverages. The new “fit” products being introduced include sliced apples, raisins and low-fat milk.
Subway restaurants began developing new menu options last year, when the restaurant chain was honoured for its longstanding commitment in providing consumers with fresh and nutritious quick service dining.

“As an industry leader, we feel a responsibility to do our part to encourage healthy habits in children involving increased physical activity and nutritious food choices,” said Rick Sender, Chairman of the Subway Franchisee Advertising Fund Trust. “With the ‘Healthy Fit’ initiative, we are providing children and adults yet another selection to lead a balanced lifestyle.”

The Healthy Fit adult meal consists of a choice of a 6-inch sub sandwich with 6 grams of fat or less, Diet Coke, water or 1% milk, and a choice of apples, or raisins. The Kids’ Pack comprises a choice of a low-fat 4-inch deli round, 1% milk or apple juice, plus a choice of apples or raisins. The new Kids’ Pack choices are packed with essential nutrients such as vitamin C, calcium and iron.

The Subway Franchise will be opened seven days a week, from 10 a.m. to 10 p.m.

For more information about the SUBWAY restaurant chain, visit www.subway.com.

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